All those sexy librarians at the reference desk are hiding some hairy beavers, guys! Photo Credit: Jen Chung/Gothamist
What do you do when you are a retailer, sales are down in the lucrative Winter sales season, and you have so many shiny window-fronts in trendy neighborhoods of New York like SoHo, NoMad, the Meatpacking District, and the Van Beardswyck section of Brooklyn? Well, clearly you come up with a shocking mannequin display to alarm people into remembering that your store exists and perhaps even walking inside so they can by some leggings or some plaid skorts made in LA.
Well, this shock-value tactic (a really, really old trick) seems to be what American Apparel used this week when they revealed their window display at one of their SoHo locations. First noted by Gothamist two days ago, the display features mannequins wearing sheer panties and showing off their hairy beavers. Beavers so hairy, in fact, that the dark black hair protrudes out of the side of the panties.
Let me take a break from trying to be both an objective reporter and cynical and interject my own personal opinion that the hairiness of the aforementioned beavers is so out of order that it really is ridiculous. If they were going that route, why didn't they just paste some hair on the legs and the armpits, too? Seems sort of half-assed to me. I mean, what self-respecting super hairy woman would shave everything except her pubic forest? I think she would leave the hair on her legs and upper lip, too you know, to make a point. And the purpose of sheer panties seems to me to be as utilitarian as ass-less chaps.
Oh, and the Van Beardwyck section of Brooklyn is totally made-up, it's from an episode of 30 Rock! (via gothamist)